What is founder coaching?

Founder coaching is one-on-one development focused on helping founders improve clarity, leadership, decision-making, priorities, execution, and the relationship between their business goals and personal goals.

Who is Prepare2Rise for?

Prepare2Rise works with founders, entrepreneurs, executives, high performers, and leadership teams that want greater clarity, purpose, alignment, strategy, and accountability across both professional and personal priorities.

What is the RISE Install?

The RISE Install is Prepare2Rise's structured coaching experience for implementing the RISE Operating System with guidance, accountability, strategy, and execution rhythms.

Is Prepare2Rise only for business goals?

No. The RISE framework is designed to connect professional goals with other important areas of life so that business success supports rather than replaces the life someone wants to build.

What is Successfully Mediocre?

Successfully Mediocre: How to Stop Living on Autopilot and Start Living on Purpose is Jeff Marshall's book introducing the RISE Operating System and the principles behind living and leading with greater intention.

Do you work with teams or organizations?

Yes. We run workshops, keynotes, and private installations for leadership teams, peer groups, and founder organizations like EO and YPO.

How soon can we start?

As long as we're not at capacity, we can start the next day.

Successfully Mediocre is available now Get the Book

Founder Coaching • Leadership • Purpose

Success Without Losing the Rest of Your Life

Q: What is the RISE Operating System?

RISE stands for Reflect, Identify, Strategize, and Execute. It is Prepare2Rise's framework for connecting personal clarity and long-term direction with strategy and consistent execution.

We help founders and high performers who think they're good at life become truly extraordinary at living it, with one operating system for business and life.

Get the Book Get the Free RISE Companion Guide

Ready for more support? Find the Right Fit →

Successfully Mediocre by Jeff Marshall — book cover

Start Where You Are

Whether you're ready to rethink success, put the RISE framework into practice, or get hands-on support, there's a clear place to begin.

Read

Successfully Mediocre

A practical starting point for people who are successful on paper but know something needs to change.

Get the Book

Free Resource

RISE Companion Guide

Use the free guide to assess where you are, clarify your priorities, and start applying the RISE framework.

Get the Free Guide

Coaching

Work With Prepare2Rise

Explore coaching and implementation support when you're ready to go deeper.

Find the Right Fit →

Built by Operators. Used by Leaders.

Executive leadership experience
Leadership development
Delivered to Fortune 500 teams
Delivered to U.S. Army Special Forces units
Creators of the RISE Operating System

What is Prepare2Rise?

Founder Coaching Built Around the Life You Actually Want

Prepare2Rise is a founder coaching and leadership development company built around the RISE Operating System.

We work with founders, entrepreneurs, executives, and high performers who have learned how to achieve professionally but want greater clarity and alignment across their business, health, relationships, personal goals, and the way they spend their time.

Through one-on-one founder coaching, leadership development, practical tools, and the RISE framework, Prepare2Rise helps people move from reactive success to intentional execution — the same shift laid out in Successfully Mediocre.

Sound Familiar

Success on Paper Doesn't Always Mean You're Winning

Most founders don't have a motivation problem. They have an alignment problem.

The business owns you.

You built it for freedom. It runs your calendar instead.

The people you love get the leftovers.

Work gets your best energy. Home gets what's left.

You can't turn it off.

Your mind is still at the office long after you've left it.

Your health keeps getting postponed.

You know exactly what to do. It never makes the calendar.

Impressive on paper.

Drifting in person. Winning by every metric except the ones that matter at 9 p.m.

The goal isn't more success for the sake of success. It's building success around what actually matters.

See How RISE Works →

The Model

The RISE Operating System

The RISE Operating System is Prepare2Rise's framework for connecting personal clarity with strategy and consistent execution. Four stages, run across the seven domains of your life — not just the part that pays you.

Reflect

Who are you?

Clarify your values, current reality, priorities, and limiting beliefs.

Identify

Where are you going?

Define the future you are building and turn that vision into meaningful goals.

Strategize

How will you get there?

Determine what deserves your time, what needs to change, and how you will close the gap.

Execute

Build the rhythm.

Put the plan into your calendar, build consistent rhythms, review progress, and adjust.

HealthWealthWorkRelationshipsSpiritualHobbiesRecreation

Explore the RISE System

Who It's For

Who Prepare2Rise Is For

Founders whose business has grown faster than their life systems.
Entrepreneurs who have achieved success but still feel like something is missing.
Executives who want greater personal and professional alignment.
High performers who are tired of reacting to whatever feels most urgent.
Leaders who want to become more intentional at work and at home.
Leadership teams that need greater clarity, accountability, and execution.

One-on-One Founder Coaching

The 12-Week RISE Install

The RISE Install is a one-on-one founder coaching program designed to help you put your business and your life on the same operating system.

Over 12 weeks, you work through clarity, goals, strategy, execution, accountability, and the rhythms required to keep the system running after the coaching ends.

✓Six one-on-one sessions, every other week, with Jeff or Chris
✓Your Life Assessment, scored before session one
✓Side-View Mirror feedback: five people who know you tell us the truth
✓Your 5-Year Letter, and goals worked backward from it: Target, Milestone, Action
✓Your 90-day plan, in one source-of-truth document
✓Feedback on every exercise between sessions, and a direct line to us when something comes up

Sessions are every other week on purpose. The off-weeks are where you practice, because we're installing a system, not renting you a cheerleader.

If your week-12 scores haven't moved from week 1, we keep working until they do.

We work with 20 clients at a time.

Explore the 12-Week Install Find the Right Fit

We also deliver RISE through keynotes, workshops, and team training. See speaking & team offers.

Built From Real Leadership Experience

Coaching From People Who Have Sat in the Operator's Seat

Jeff Marshall, co-author of Successfully Mediocre and founder coach at Prepare2Rise

Chris Dixon, co-author of Successfully Mediocre and leadership coach at Prepare2Rise

We're Jeff Marshall and Chris Dixon. We've run companies at the executive level, built businesses of our own, led one of the most respected coaching programs in the country, and delivered this framework to U.S. Army Special Forces units and Fortune 500 teams. We wrote Successfully Mediocre because we lived it. Then we built the way out. We install the RISE Operating System in founders' lives, one on one. And we train the teams they lead. More about Jeff, Chris, and Brandon.

The Book

Successfully Mediocre

How to Stop Living on Autopilot and Start Living on Purpose

For high performers who look successful on paper but know something is missing, Successfully Mediocre introduces the complete RISE Operating System for creating greater clarity, direction, strategy, and intentional execution.

Get the Book Learn About Successfully Mediocre →

Free RISE Tools

Not Ready for Coaching? Start Here.

Start applying the RISE framework with free tools designed to help you understand where you are, clarify what matters, and identify what deserves your attention next — including the Free Life Assessment and the RISE Companion Guide.

Explore Free Tools

Insights

Insights for Building a Better Business—and a Better Life

Founder sitting alone in a quiet office, reflecting

Founder Performance

Founder Isolation: Why Building a Company Can Feel So Lonely

Why can entrepreneurship feel lonely even when you're surrounded by people? Learn what founder isolation is, how it affects leadership and decision-making, and practical ways to create more perspective and support.

Read Article →

Person reflecting on personal core values and direction in life

Personal Growth

100 Core Values Examples: How to Find the Values That Actually Guide Your Life

Explore 100 core values examples and learn a practical process for uncovering the three values that can guide your decisions, goals, relationships and life.

Read Article →

Founder pursuing work-life integration through one intentional path

Leadership & Purpose

Work-Life Balance Is the Wrong Goal: What Founders Need Instead

Founders are constantly told to balance work and life. But treating them as competing priorities may be the problem. Explore a more intentional approach built around integration and alignment.

Read Article →

View All Insights

Teams & Organizations

Bring RISE to Your Leadership Team

Beyond one-on-one founder coaching, we deliver RISE to leadership teams and organizations through keynotes, workshops, and team training — including sessions delivered to Fortune 500 teams and U.S. Army Special Forces units.

Explore Teams & Organizations

We do hard things together

The work doesn't end at the desk.

Clients and readers get invited into experiences that test the system in the real world.

Goodwater Loop
Sept 2026·Texas
Austin Marathon
Feb 2027·Austin, TX
Grand Canyon Rim-to-Rim
May or Sept 2027·Arizona
White Rim Trail
Sept 2027·Moab, UT
Ouray to Telluride
Sept 2027·Colorado
JFK 50 Mile
Nov 2027·Maryland
Tactical & Mindset Weekend
Rolling·Private groups

See the experiences

FOR YOUR BUSINESS

The same four steps, run on your company.

RISE doesn't stop at your life. Prepare2Rise.ai is our business division: systems, automation, AI, and strategy for companies that want to grow on purpose. It starts with the Growth Infrastructure Assessment: we Reflect on how your business actually runs, Identify what's broken and what's possible, Strategize the fix, and Execute the build. The assessment has been deployed across more than 100 companies.

Explore Prepare2Rise.ai

FAQ

Frequently Asked Questions

Ready to Build the Next Version of Your Life on Purpose?

If you've built something successful but know the next level needs a better operating system, start with a conversation.

Find the Right Fit Take the Free Life Assessment

Prefer to start on your own? Explore Successfully Mediocre →