Founder Coaching • Leadership • Purpose

Founder Coaching for High Performers Who Want Success Without Losing the Rest of Their Life

We help people who think they're good at life become truly extraordinary at living it.

Build your business and your life on the same operating system. Prepare2Rise helps founders, entrepreneurs, and leaders create clarity around what matters, where they're going, and how to execute without sacrificing everything else along the way.

See whether the RISE Install is right for you.

Explore the RISE Operating System →

Successfully Mediocre by Jeff Marshall — book cover

Built by Operators. Used by Leaders.

  • Executive leadership experience
  • Leadership development
  • Delivered to Fortune 500 teams
  • Delivered to U.S. Army Special Forces units
  • Creators of the RISE Operating System
What is Prepare2Rise?

Founder Coaching Built Around the Life You Actually Want

Prepare2Rise is a founder coaching and leadership development company built around the RISE Operating System.

We work with founders, entrepreneurs, executives, and high performers who have learned how to achieve professionally but want greater clarity and alignment across their business, health, relationships, personal goals, and the way they spend their time.

Through one-on-one founder coaching, leadership development, practical tools, and the RISE framework, Prepare2Rise helps people move from reactive success to intentional execution — the same shift laid out in Successfully Mediocre.

Sound Familiar

Success on Paper Doesn't Always Mean You're Winning

Most founders don't have a motivation problem. They have an alignment problem.

01

The business owns you.

You built it for freedom. It runs your calendar instead.

02

The people you love get the leftovers.

Work gets your best energy. Home gets what's left.

03

You can't turn it off.

Your mind is still at the office long after you've left it.

04

Your health keeps getting postponed.

You know exactly what to do. It never makes the calendar.

05

Impressive on paper.

Drifting in person. Winning by every metric except the ones that matter at 9 p.m.

The goal isn't more success for the sake of success. It's building success around what actually matters.

See How RISE Works →

The Model

The RISE Operating System

The RISE Operating System is Prepare2Rise's framework for connecting personal clarity with strategy and consistent execution. Four stages, run across the seven domains of your life — not just the part that pays you.

Reflect

Who are you?

Clarify your values, current reality, priorities, and limiting beliefs.

Identify

Where are you going?

Define the future you are building and turn that vision into meaningful goals.

Strategize

How will you get there?

Determine what deserves your time, what needs to change, and how you will close the gap.

Execute

Build the rhythm.

Put the plan into your calendar, build consistent rhythms, review progress, and adjust.

HealthWealthWorkRelationshipsSpiritualHobbiesRecreation
Who It's For

Who Prepare2Rise Is For

  • Founders whose business has grown faster than their life systems.
  • Entrepreneurs who have achieved success but still feel like something is missing.
  • Executives who want greater personal and professional alignment.
  • High performers who are tired of reacting to whatever feels most urgent.
  • Leaders who want to become more intentional at work and at home.
  • Leadership teams that need greater clarity, accountability, and execution.
One-on-One Founder Coaching

The 12-Week RISE Install

The RISE Install is a one-on-one founder coaching program designed to help you put your business and your life on the same operating system.

Over 12 weeks, you work through clarity, goals, strategy, execution, accountability, and the rhythms required to keep the system running after the coaching ends.

  • Six one-on-one sessions, every other week, with Jeff or Chris
  • Your Life Assessment, scored before session one
  • Side-View Mirror feedback: five people who know you tell us the truth
  • Your 5-Year Letter, and goals worked backward from it: Target, Milestone, Action
  • Your 90-day plan, in one source-of-truth document
  • Feedback on every exercise between sessions, and a direct line to us when something comes up

Sessions are every other week on purpose. The off-weeks are where you practice, because we're installing a system, not renting you a cheerleader.

If your week-12 scores haven't moved from week 1, we keep working until they do.

We work with 20 clients at a time.

We also deliver RISE through keynotes, workshops, and team training. See speaking & team offers.

Built From Real Leadership Experience

Coaching From People Who Have Sat in the Operator's Seat

Jeff Marshall, co-author of Successfully Mediocre and founder coach at Prepare2Rise
Chris Dixon, co-author of Successfully Mediocre and leadership coach at Prepare2Rise

We're Jeff Marshall and Chris Dixon. We've run companies at the executive level, built businesses of our own, led one of the most respected coaching programs in the country, and delivered this framework to U.S. Army Special Forces units and Fortune 500 teams. We wrote Successfully Mediocre because we lived it. Then we built the way out. We install the RISE Operating System in founders' lives, one on one. And we train the teams they lead. More about Jeff, Chris, and Brandon.

Successfully Mediocre by Jeff Marshall — book cover
The Book

Successfully Mediocre

How to Stop Living on Autopilot and Start Living on Purpose

For high performers who look successful on paper but know something is missing, Successfully Mediocre introduces the complete RISE Operating System for creating greater clarity, direction, strategy, and intentional execution.

Free RISE Tools

Not Ready for Coaching? Start Here.

Start applying the RISE framework with free tools designed to help you understand where you are, clarify what matters, and identify what deserves your attention next — including the Free Life Assessment and the RISE Companion Guide.

Insights

Insights for Building a Better Business—and a Better Life

Teams & Organizations

Bring RISE to Your Leadership Team

Beyond one-on-one founder coaching, we deliver RISE to leadership teams and organizations through keynotes, workshops, and team training — including sessions delivered to Fortune 500 teams and U.S. Army Special Forces units.

We do hard things together

The work doesn't end at the desk.

Clients and readers get invited into experiences that test the system in the real world.

  • Goodwater Loop
    Sept 2026·Texas
  • Austin Marathon
    Feb 2027·Austin, TX
  • Grand Canyon Rim-to-Rim
    May or Sept 2027·Arizona
  • White Rim Trail
    Sept 2027·Moab, UT
  • Ouray to Telluride
    Sept 2027·Colorado
  • JFK 50 Mile
    Nov 2027·Maryland
  • Tactical & Mindset Weekend
    Rolling·Private groups
FOR YOUR BUSINESS

The same four steps, run on your company.

RISE doesn't stop at your life. Prepare2Rise.ai is our business division: systems, automation, AI, and strategy for companies that want to grow on purpose. It starts with the Growth Infrastructure Assessment: we Reflect on how your business actually runs, Identify what's broken and what's possible, Strategize the fix, and Execute the build. The assessment has been deployed across more than 100 companies.

FAQ

Frequently Asked Questions

Ready to Build the Next Version of Your Life on Purpose?

If you've built something successful but know the next level needs a better operating system, start with a conversation.

Prefer to start on your own? Explore Successfully Mediocre →